Qantas ‘hashes’ hash tag #QantasLuxury

Last Updated on December 11, 2023 by 2paxfly

Poor, poor Qantas. It seems they can do little right, at the moment after running an almost flawless PR campaign.

Qantas tried to ferment a little positive twitter conversation by promising those who twitted using the #QantasLuxury tag, and a good idea of what your ‘dream luxury inflight experience’ is would win an inflight amenity kit and some onboard Pajamas – what an incentive!

Well its been a fantastic success. My twitter feed on that hash tag is moving so quickly I can’t read each tweet before the next one decends. Problem is, it backfired. There are all negative or derisory of Qantas. Read some random samples:

#qantasluxury if the staff announce over the loudspeaker that they have been all given wage increases.

RT @chris_whyte: #QantasLuxury is an oxymoron

@alexmillier #qantasluxury is turning up to the airport to find that your flight is with partner airline @CathayPacific

#QantasLuxury. Being able to access Alan Joyce’s bank account.

When the staff smiles at you and provides a decent service #qantasluxury

#QantasLuxury is telling the public a lying, inept board and CEO is no threat to saftey but red ties will kill ya

#QantasLuxury winning first class flights rather than some lousy PJs and a cheap toothbrush and toothpaste.

And my favourite of the last 100 is from Alexbacchin:

self booking, self check in, self baggage drop, self newspaper pick up, self headphone pick up and self baggage claim. #QantasLuxury

Some Qantas PR’s today should be very nervous! There life is about to be outsourced.